For the Record
Client: Verisk
Category: Print
Verisk is a B2B data analytics and risk assessment firm. They provide data-driven analytic insights and solutions for the insurance, financial services, and energy industries.
The annual report is not just a financial document; it also serves as the organization’s flagship marketing collateral for the year. This is the only document where all of the diverse businesses that make up Verisk are presented as a unified entity.
Challenge
Every year, senior leadership conceives a theme that communicates Verisk’s priorities and guides the content of the report. The visual design should support the conceptual theme and tie in with the verbal content.
Roles and resposibilities
Art director/designer, production artist, project manager. In collaboration with the writer, I managed each project from conception to completion, including coordination with internal leaders, print vendors, photographers, and stock agencies.
2021 Verisk Annual Report
2022 Theme: Analytic Insights for Better Tomorrows — the mission statement that guided our new brand identity. This is the first annual report to feature the new logo and design system. 2022 was also the first year we used the name “Verisk.” We previously operated as “Verisk Analytics.”
2016 Verisk Analytics Annual Report
2017 Theme: Insight. This year Verisk focused our messaging on how we apply advanced analytics to proprietary data sets, providing customers with unique insights for risk management.
2015 Verisk Analytics Annual Report
2016 Theme: Distinctives. In 2016 Verisk articulated its unique competitive advantages, or “distinctives”, that provide a framework to produce the solutions that serve our customers and other stakeholders.
2012 Verisk Analytics Annual Report
2013 Theme: n+1. Verisk strives to give customers the “n+1 data set”. If a customer, a competitor, or our current data set has a certain number of elements — n — we will work to supply one more. n+1= exceeding expectations.
Annual Reports
Client: Verisk
Category: Print
Verisk is a B2B data analytics and risk assessment firm. They provide data-driven analytic insights and solutions for the insurance, financial services, and energy industries.
Verisk began publishing annual reports in 2010 after completing its IPO in October 2009. The transition from a privately held organization to a publicly traded company. transitioning from a privately held organization to a publicly traded company.
Challenge
The annual report is not just a financial document; it also serves as the organization’s flagship marketing collateral for the year. This is the only document where all of the diverse businesses that make up Verisk are presented as a unified entity.
Every year, senior leadership conceives a theme that communicates Verisk’s priorities and guides the content of the report. The visual design should support the conceptual theme and tie in with the verbal content.
Roles and resposibilities
Art director/designer, production artist, project manager. In collaboration with the writer, I managed each project from conception to completion, including coordination with internal leaders, print vendors, photographers, and stock agencies.
Process
Stylescapes
Before starting the design process in earnest, I created these preliminary stylescapes to explore potential directions for the visual brand. These stylescapes collect options for color palettes, typography, and textures as well as logo comps, customer persona portraits, and existing visual assets.
STYLESCAPE 1
STYLESCAPE 2
Logo Design
Current Image Comics logo and its variations
Exploration of new marks
Alternate logo options: I explored several directions for the logo including optical trickery, vintage comics imprints, and modular letterforms.
Collateral
Posters
Two designs for theatrical one-sheet posters. One poster heavily features artwork by Jones. The other poster focuses on the hands of the artist. The image of Jones’s weathered hands is both a literal depiction of her “tools” as an artist and a symbol of her struggle.
DVD Package
The DVD packaging uses Jones’s painting “Mermaidia” as the main graphic. The artwork was chosen for its iconic and dramatic composition. The female form, particularly mermaids, is a recurring subject matter in Jone’s work.
Art Catalog
Friends, colleagues, and admirers of Jones donated nearly seventy art pieces, much of which was inspired by Jones herself, to be sold to help fund the production of the documentary. The artworks were compiled into a printed catalog.
Design by Maria Cabardo and John Pinsky. Hand-made belly band by Christina Graf.